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Display Advertising

The first step in brand building is to create awareness by informing your target audience that you exist. With display ads you can reach new customers, build positive brand perceptions and reach wherever they are on the web.

Increase sales –A quick glance of any ad report will show that search ads have higher conversations, but a typical combined Search and Display campaign gets 22% greater conversions compared to search only campaigns.

A simple explanation for this can be that we all feel comfortable and reassured to buy from a brand that we have already seen or heard before and display advertising aids in this process by creating millions of impressions (eyeballs) for a small budget.